Our thoughtful, proactive and strategic communications are tested and proven. At the heart of our success is the ability to build trust and understanding between companies, clients, organizations, stakeholders and the public.
Our specialty is delivering contentious, high-profile projects. We work collaboratively, we are nimble and we get results. Our strategic communications includes planning, message development, smart tactical approaches and identifying the right opportunities to tell the right story at the right time.
We can provide strategic advice if you need some guidance, or we can build a full project team to execute all of your communications requirements. We are not an agency, with our model there is no overhead, no pre-determined team structure or services. We hand-select a skilled team to meet your needs. We work faster, better and smarter.
Some of the services we can offer:
Public Consultation
Bringing people together to learn about and discuss issues impacting their daily lives is critical for many of our clients to build trust with stakeholders and the public. We are experienced and skilled at holding meaningful community information sessions, workshops, and feedback opportunities. We provide information presentation, facilitation, advertising, event planning, capture input and prepare reports to loop back to the public and regulatory and permitting authorities, and ultimately influence the project planning. In a recent final report from the National Energy Board our engagement work was given high praise for its thoroughness and authenticity.
Government Relations
We have the relationships and expertise to work with leaders throughout the political field to help our clients navigate and shape government policy.
Third Party Activation
Sometimes the best way to tell your story is through a trusted third party. Leveraging well-connected individuals we bring together supporters and influencers to super-charge the communications program.
MEdia Relations
Our long-standing relationships with influential media outlets and experience managing quickly evolving media stories, means we can help mitigate challenges that might threaten an organization’s reputation. Using traditional and new media, we tell our clients’ stories and create balance in an often-skewed environment. Leading the story with proactive approaches and responding in real time to manage issues as they arise, we ensure our clients’ messages are being heard.
Research
In order to best meet the needs of the public or stakeholder group, we need to understand more about their concerns, needs and priorities. Research can often be very effective in determining our most interested audiences, finding key insights and developing a program that is most appropriate to deliver on these. We partner with research companies to build an effective program for your needs.
Stakeholder Engagement
Engagement is two-way process involving listening, collaboration and interaction with a goal of creating a shared benefit. Our team has experience developing programs to engage with stakeholders to solve problems, mitigate concerns and create community benefits. Every engagement strategy is developed based on extensive knowledge of community needs, concerns and priorities.
Advertising
Planning and executing brand-building or awareness advertising is an important part of many communications programs. We partner with the right people to create and produce print, online, radio, or tv ads, including media placement.
Digital Marketing & Consultation
Reaching people where they are has become increasingly important. We use digital tools to reach our audiences on their phones, tablets and computers - wherever they are most comfortable. We build and maintain websites, blogs and social media channels. And we offer online consultation opportunities so our stakeholders and the public can voice their opinions, ideas and concerns in the way most convenient for them.